Although it has been said not to judge a book by its cover, people don’t always follow that and do it anyway. The same is true for a website. Oftentimes, people will take a quick glance at a website and within a few seconds determine if it’s good enough to continue searching. If that’s the case, then what makes a good website design?
It’s Easy to Navigate
Making a website easy to navigate should be a top priority. A website that has clear indicators of where a user can find specific information is a sign that it is well-designed. Some elements of simple website navigability include navigation menus, internal links, and icons. You should organize navigation links by category, such as those for products and others for documentation, in navigation menus. You can also use internal links to direct users to part of a page using related information on what they are being directed to. Icons, such as a home button, can hint at what information users can find on that associated page.
It’s Search Engine Friendly
Optimizing your website for search engines helps web users find your business. Through search engine optimization (SEO), you provide metadata about your website, such as keywords and the type of content. With the metadata, your website becomes more accessible to the public, which means that it is visible to everyone rather than private. Search engines dig for metadata based on a user’s search query and allows them to find your site.
It’s Visually Appealing
Users are more likely to stay on your website if it has a visually aesthetic layout and is not covered with suspicious content, like heavy advertisements or an outdated look. Users often trust a source if it has a verified logo and branding elements. Colors attract the eyes of users and make them more likely to engage with your content. Having an excessive amount of content is likely to drive away web users due to frustration with trying to find information.
A good website design has many characteristics, but navigability, SEO, and visual appearance are some of the most crucial characteristics. With a combination of each element, you can drive more traffic to your website so that users can access your content with ease. The goal is to attract more people to your website, not drive them away with distracting elements.
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